Tuatara brewing
Working with the brand
Tuatara Brewing
In May of 2017, when I was first approached by Tuatara, I didn't realise that a couple of tap badges for The Third Eye on Abel Smith would quickly turn into becoming the sole agency for the largest boutique craft brewery in New Zealand.
Tuatara has a great mix of creatively hungry explorers — even if the current brand is a bid restrictive. We were able to inject equal amounts creativity, variety and cheekiness to get a wide array of designs and events. Altogether, the brand is a little wild, but through our copy, strategy and design each brew really gets to tell its own story.
Double Trouble
Colour Changing Labels
A fun brew we did quite early on was to update the already cool and successful Double Trouble labels. In order to up the wow factor, we developed a thermochromatic ink that changed colour at the ideal temperature — 4ºC, the best temperature to enjoy the beer — when cold, the brew was red and blue, and when warm, the blue disappeared and lived up to it's namesake as a troublemaker.
Summon Your Senses
Beervana 2017
Tuatara had the theme "Summon your Senses" for the 2017 Beervana event at WestPac stadium in Wellington. We came up with the branding and design that felt very illuminati, almost like a secret society — all about unlocking a different flavour for each brew: Umami, Spicy, Salty, Sweet, Sour and Bitter.
SIX60
Band + Brand Collaboration
Tuatara has become quite known for its collaborations — it's the true Kiwi brew — and SIX60 was a great partnership between the Dunedin band and the Kapiti brewers. We developed Tuatara's first can that was featured at all their concerts and developed social media assets and a new 6-pack box based on the current brand.
The Third Eye
Oodles of Tap Badges
One of my favourite design excercises with Tuatara is the TTE tap badge, they're typically quick and dirty, and means that we get to have maximum creativity in a short amount of time.
