Howdy, Hola and Kia Ora!
Welcome sir or madam from AgResearch, this page has a few choice projects that I think will be keenly relevant to the work you do and show off a bit of the skills that are relevant to what you’re looking for in a Graphic Designer and communicator.
Scroll down to discover some of the different projects I’ve done that I’ve curated for you, or use the links in the navbar to take a look at some of my other work.
Summing up a huge year:
Annual Report 2021
COVID-19 has been a world-changer – for no one more so than our health workers. The RNZCGP came to me to help them showcase a massive year, the first full year in the battle against the pandemic. They wanted something that felt important, that celebrated their many members and showcased a few of the key stories from the year of COVID-19. Through concepting and conversations, we narrowed down a concept that played on light – specifically, moving from a place of darkness to a more hopeful, lighter future. This is reflected throughout the design of the document, including through print techniques, colour density (dark to light) and through the overall flow. We also knew this was a year to really highlight the members of the RNZGP, and completed an additional A6 document that went along with the main annual report, which featured quotes from a survey of what COVID-19 and The College meant to them in such a trying time. This one made it as a Finalist in the BEST Awards and also won something from the Annual Report awards (client entered that one!). The additional links below also showcase the brand that developed from that annual report and my other favourite piece of work from them, the GP Conference event identity.
The Royal New Zealand College of General Practitioners
AgResearch
Visualising the Future of Farming:
AgResearch Brand Video
AgResearch’s first project with me was through EightyOne – They wanted a brand experience that could show off a bunch of their newest tech and research, but had a desire for it to be reused as a brand piece after the initial presentation. They had a short turnaround time, and were open to it taking any form that wowed a small panel of five delegates. With a small introduction to their sciences and some extra study of our own, we set to work. On this project I handled all concepts, storyboarding, scripting, design of graphic elements, illustration, art direction as well as animation assistance.
Ngati Porou Seafoods Group
Building a brand that reflects Aotearoa New Zealand: Ahia
Ngati Porou Seafoods Group had a product that was floundering on shelves due to poor presence. Though they had an amazing smoked fish range, they needed help catching attention and positioning themselves as a high-end market leader. I was brought in to refresh the product and marketing across all things Ahia. From championing their product on shelves to full-page newspaper ads to social media photoshoots and more, I was able to help multiply Ahia sales by 400% only 6 months after their refresh. We also developed new product together and took out five awards in the NZ Food Producer awards.
DOT Loves Data
Turning the perplexing into easy breezy
DOT Loves Data Infographics
I’ve worked with several of DOT’s data scientists to help them bring both their product UI to life as well as developing various presentations for their clients using the data they collect. The buttons below are for three of my favourite projects: ACC’s Segmentation Data that shows where people are likely to re-injure in specific segments; DDI product UI design for their PowerBI and presentation templates; and Sky TV’s Rugby overview with screens to help Sky use their tools and understand what they say.
Women’s Refuge
Turning charity donation on its head:
Women’s Refuge Gift a SafeNight
While at EightyOne, Women’s Refuge came to us with a huge problem – outside of their winter appeal, donations to the Refuge were poor and not meeting their needs. With the ECD and Art Direction team, we helped develop a crazy idea: equate a safe night in a refuge with a stay at a hotel and most of all, quantify what your donation gets you – $20 / night for a woman and her family. In addition to the concepting of the main idea, I developed the visual brand and illustration across all three campaigns. I’m still working up the case studies for these, so I’ll let EightyOne take it away from here in the links below.
Explaining the End of the World
Margot Forde Genebank
AgResearch needed to explain what one of their most important projects were to government and others to secure more funding. The Margot Forde Genebank works with others around the world to preserve, collect and research NZ native flora and others to help produce better forage crops, more resilient natives and discover sustainable breeds of plants for the future. We worked directly with the scientist running the gene bank in order to make sure all our diagrams and metaphors were correct. Again through EightyOne, I handled the concepting, scripting, storyboarding, illustration and graphic elements as well as animation assistance.
AgResearch
AND THERE’S STILL LOADS MORE!
Well hot diggity damn, that all sounds amazing, when can you start?
Right now, maybe!
Contact me and let’s get going…