The Royal New Zealand College of General Practitioner’s

Summing up a huge year:
Annual Report 2021

COVID-19 has been a world-changer – for no one more so than our health workers. The RNZCGP came to me to help them showcase a massive year, the first full year in the battle against the pandemic. They wanted something that felt important, that celebrated their many members and showcased a few of the key stories from the year of COVID-19.

Through concepting and conversations, we narrowed down a concept that played on light – specifically, moving from a place of darkness to a more hopeful, lighter future. This is reflected throughout the design of the document, including through print techniques, colour density (dark to light) and through the overall flow.

We also knew this was a year to really highlight the members of the RNZGP, and completed an additional A6 document that went along with the main annual report, which featured quotes from a survey of what COVID-19 and The College meant to them in such a trying time.