Howdy, Hola and Kia Ora!

Welcome sir or madam from Hunting and Fishing NZ, this page has a few choice projects that I think will be keenly relevant to the work you do and show off a bit of the skills that are relevant to what you’re looking for in a Graphic Designer.

Scroll down to discover some of the different projects I’ve done that I’ve curated for you, or use the links in the navbar to take a look at some of my other work.

AgResearch

Visualising the Future of Farming:
AgResearch Brand Video

AgResearch’s first project with me was through EightyOne – They wanted a brand experience that could show off a bunch of their newest tech and research, but had a desire for it to be reused as a brand piece after the initial presentation. They had a short turnaround time, and were open to it taking any form that wowed a small panel of five delegates. With a small introduction to their sciences and some extra study of our own, we set to work. On this project I handled all concepts, storyboarding, scripting, design of graphic elements, illustration, art direction as well as animation assistance.

See the whole project here

Building a brand that reflects Aotearoa New Zealand: Ahia

Ngati Porou Seafoods Group had a product that was floundering on shelves due to poor presence. Though they had an amazing smoked fish range, they needed help catching attention and positioning themselves as a high-end market leader. I was brought in to refresh the product and marketing across all things Ahia. From championing their product on shelves to full-page newspaper ads to social media photoshoots and more, I was able to help multiply Ahia sales by 400% only 6 months after their refresh. We also developed new product together and took out five awards in the NZ Food Producer awards.

Ngati Porou Seafoods Group

See the whole project here

Leaseplan

Large format magazines meant to grab attention:
LeasePlan Steering Column

While at Creature, Leaseplan came to us looking to completely revamp their magazine and marketing campaigns. The magazine involved heavy image editing and using large sections of copy across several articles. For the marketing campaign, we created a suite a 3D animated characters representing the breadth of their customers across the motu and that project can be found on the Best Awards site.

See the whole project here

Summing up a huge year:
Annual Report 2021

COVID-19 has been a world-changer – for no one more so than our health workers. The RNZCGP came to me to help them showcase a massive year, the first full year in the battle against the pandemic. They wanted something that felt important, that celebrated their many members and showcased a few of the key stories from the year of COVID-19. Through concepting and conversations, we narrowed down a concept that played on light – specifically, moving from a place of darkness to a more hopeful, lighter future. This is reflected throughout the design of the document, including through print techniques, colour density (dark to light) and through the overall flow. We also knew this was a year to really highlight the members of the RNZGP, and completed an additional A6 document that went along with the main annual report, which featured quotes from a survey of what COVID-19 and The College meant to them in such a trying time. This one made it as a Finalist in the BEST Awards and also won something from the Annual Report awards (client entered that one!)

The Royal New Zealand College of General Practitioners

See the whole project here

DOT Loves Data

Turning the perplexing into easy breezy
DOT Loves Data Infographics

I’ve worked with several of DOT’s data scientists to help them bring both their product UI to life as well as developing various presentations for their clients using the data they collect. The buttons below are for three of my favourite projects: ACC’s Segmentation Data that shows where people are likely to re-injure in specific segments; DDI product UI design for their PowerBI and presentation templates; and Sky TV’s Rugby overview with screens to help Sky use their tools and understand what they say.

DDI Product ui

SKY TV RUGBY OVERVIEW

ACC Segmentation presso

element85

A cyber-security brand built for breadth
Element85

Two cyber-security experts came to me looking for a brand and a robust visual system that could handle a top-secret product they were working on. We needed to do everything, including the name! Helping them workshop, we settled on element85 – Astatine, which has a very short half-life and is the rarest element in the Earth’s crust – a fitting name for dealing with threats quickly and expertly. I developed the logo and visual language from there, including how they infographic system would work. Unfortunately, internal politics with client came to the fore, and the product was never launched, even though the brand and visual look and feel was signed off and ready to produce. It’s still my favourite work that didn’t quite make it to reality.