Brand Revolution

Carving out a Niche
Dark Horse Coffee

Dark Horse came to me looking for a quick update of one of their pack stickers – I took the chance to show them what their brand could become.

Taking a look at the current coffee landscape, we decided that with a bitchin’ name like Dark Horse, we needed to go all out and embrace the darkness!

Starting with the logo, we developed a new icon of coffee steam and a horse’s head and then I got about creating a wood carving to become the key illustration for the brand.

From banners to retail packs to vehicles, the brand was filled out and took shape.