Leaseplan

Helping a sponsored magazine look more polished:
LeasePlan Steering Column

A fleet leasing company based out of Auckland publishes a biannual magazine that keeps readers and leasers informed not only of LeasePlan's future developments but about automotive innovation and news in general.

We were tasked with making the magazine a more cohesive and serial focussed publication. It was also a chance to inject illustration into each edition, especially when photography was slim or seemed fairly "Stock-like" in tone.

There's only so far you can go raiding media and press kits from auto manufacturers until you're going to need a different type of image!