Beervana is all about the weird and the wonderful. For 2020, Tuatara had a strange lineup featuring special ingredients from around the world. I proposed a concept of animals from the region the ingredient came from blended with an elemental force: like Rattlesnake + Magnetism or Tiger + Electricity. The original idea got a little watered down in the end (just like a Heineken – HEY OH!) but still had some hot illustrations in the end.