Solid Oral Care

Building Sustainability
Solid Oral Care Design Brand

I was approached by a small business that was paving the way for sustainable oral care in New Zealand. They were at a growth stage, and the original brand had been serviceable until then, but they needed something more refined, more premium and would allow them to take on some of the bigger players in the field.

The brand was approached with a packaging-first strategy. It’s the main interaction with the product and often where people would encounter it first.

After going through several concepts, we settled on something that was artful, had natural cues from the painterly qualities and had breadth to go the distance. Packaging, brand guidelines and communications were all sorted in this first round, with website and photography following quickly.

From Solid’s website

16 million plastic toothpaste tubes go to landfill each year – and that’s just in Aotearoa. Together, we can do toothpaste better. Innovative flavours. Refillable packaging. Vegan, cruelty free, and palm oil free. Made fresh in Tītahi Bay, Aotearoa.