Kiwibank Life and Living
Cheeky illustrated sticky situations
Through EightyOne, I was approached to concept and illustrate a campaign for Kiwi Living, a life and living insurance branch of Kiwibank.
Our key consideration was that it couldn't be too heavy, and to drive people to enquire more about life insurance.
We did so with a series of illustrations and ads that highlighted comical situations and images where you might need to think about life insurance.
Services provided: Illustration Style Exploration Copywriting Concepts
In partnersip with: EightyOne
Initial sketches
