Vyve Drinks
Giving an electric drink its mojo
Vyve Drinks were creating a new line of coconut water hydration waters that were highly flavoured, filled with electrolites and overall electric. We needed a label that felt the same.
Hingeing on the double-flavoured variants like Acaí & Blueberry and Raspberry & Lime, we split the two fruits in half and used fluro colourways to help sell the idea of vibrancy and energy. A strong central design helped create a universally appealing front, while the benefits and health-claims wrapped groovily around the sides. This built a brand with room to grow and expand into new flavours.
Services provided: Print-design Illustration Packaging
