Leaseplan
Steering Column Magazine
A fleet leasing company based out of Auckland publishes a biannual magazine that keeps readers and leasers informed not only of LeasePlan's future developments but about automotive innovation and news in general.
We were tasked with making the magazine a more cohesive and serial focussed publication. It was also a chance to inject illustration into each edition, especially when photography was slim or seemed fairly "Stock-like" in tone.
There's only so far you can go raiding media and press kits from auto manufacturers until you're going to need a different type of image!
Services provided: Branding Communications Print-design Illustration
In collaboration with: Creature Design Sputnik
