Tiny Bandit Wines
Little thieves stealing the show
A winery in the Hawke's Bay was looking for a one-off brand to see if they could better market their wines to the Gen Z / Millennial segment as an experiment.
We knew that the design had to be punchy and energetic as it would feature primarily on fiercely competitive supermarket shelves. We developed a cheeky brand on the idea of featuring one of the biggest pests in the vineyard – birds!
To honour these little thieves, each label was done in a woodcut style and featured one of the major bird pests in NZ: the blackbird, starling and waxeye.
Services provided:   Branding  Print-design   Illustration  Naming
