Mexicano Limited Editions
Getting Authentic up in this joint
Mexicano introduces Limited Edition flavours throughout the year, and this year they had a series of 4 that would be grouped together as a set. I pitched a few different ways to illustrate the limiteds, but landed on papel picado, a cut paper tradition from Mexico to emphasise the flavour variant and bring a bit of real authenticity to the brand. We could hide fun little bits in each illustration and give some immediate differentiation from their normal offering.
Services provided: Print-design Illustration Packaging
